The judges

IADA judges are highly respected experts from renowned design institutes and design houses. They form an independent judging panel to evaluate the works of the entrants and to recognise the most creative works as award winners.


Adam Brown

Adam has an established reputation in design for the arts sector, with a special interest in editorial projects, books and art catalogues. In 2002 he founded design studio 01.02 and is based in King’s Cross, London. The studio works with many leading London art galleries, museums and publishing concerns both in the UK and abroad. Alongside this work, they produce identity programmes and promotional material for corporate interests, media companies and charities.

Anne Odling-Smee

Anne is the founder and principle partner O-SB design, a leading London design house known for its creative, intelligent and visually impactful campaigns.

Anne’s accomplishments have been recognized by her peers and she is a highly sought-after lecturer, both in the UK and abroad.

Her impact on contemporary print design can also been seen in her writings for such publications as Eye Magazine and Phaidon as well as being the author of The New Handmade Graphics (RotoVision 2003).

In 2011 Anne founded her second design agency: Design Science (www.design-science.co.uk), which she now runs alongside O-SB.

Anne has taught communication design in the UK and abroad for over 16 years, including at Central Saint Martins and the Royal College of Art in London.

Mark Jackson

Mark Jackson is one of the UK’s leading curators and lecturers in Fine Art Critical Theory and Curatorial Practice. Mark lectures at Northumbria University where his research interests span fine art, sound art and curating. Outside the Ivory Tower, Mark is also the Curator and cofounder of IMT Gallery, London, and the Lead Curator of Gallery North, Newcastle.

Simon Yuen

Simon is a Co-founder & Strategic Digital Partner at Kingdom London (formerly GR/DD) and plays a pivotal role in the company, with responsibilities from account management, creative direction to strategic lead. His experience spans across key sectors including education, arts and entertainment.

Prior to founding Kingdom London, he has been worked in a number of design agencies such as FOUR IV, a brand consultancy that works across interactive design, environmental design and corporate literature and Event Communications, in which he worked as a design team head on a variety of international exhibition projects.

He graduated from LCC (formerly LCP) with a BA degree in Graphic Design and received his post graduate degree from Central Saint Martins in 1997 with a MA Distinction in Communication Design. He is also an active speaker for various industry events as well as design universities.

Judging process

The judging process will be in July 2019 by the independent judging panel.

During the process, the panel assesses each annual report individually and rates them from their professional point of views. The top three design works are then awarded the Gold, Silver and Bronze Awards in each classification by industry. The best design works in each classification amongst the Gold Awards are awarded the Diamond Award. The "Best of the Best" Winner is the very top design work, overall amongst the entrants.